The Beauty of Biology : Creating a new skincare brand
Biossance is a skincare brand that we helped to create from the start. This is the premiere consumer brand and product launch for its parent company, Amyris, a renewable products company in California.
Biossance is centered around its hero ingredient, plant-derived Squalane. It is essentially a duplicate of a vital moisturizer that our bodies naturally produce, but which diminishes rapidly as early as in our 20s. Biossance returns what was once naturally yours.
Our strategy was to base the brand on the insight that Biossance skincare offers both the trust of Nature and the performance of Science. This evolved into our brand claim line : Beauty is in our Biology.™ With this claim in mind, we developed the branding, communication, packaging and digital presence for the Biossance brand, with a fresh, clean, modern identity to express the beauty of biology.
BRAND CLAIM LINE
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