The Debut of a Dazzling Darling
Freixenet, one of the world's leading sparkling wine makers (namely, cava) for over 100 years, extends its expertise and globally-renowned name to Prosecco. For this exciting new product launch, we created a global communication campaign : print, film, digital and PR.
We took Freixenet's core mission of "helping people celebrate every moment big or small" and elevated the brand's image to create a sytlish campaign, as beautiful and aspirational as their distinctive, diamond-like Prosecco bottle.
Our campaign message is POP THE PRO: Freixenet invites you to "pop" open this most "pop-ular" sparkling wine, made by the beloved and trusted brand that puts the "pro" in Prosecco.
Celebrate in style with Freixenet Prosecco.
FILM
